Todd Rice is an Owner, Managing Partner, and Broker/REALTOR® with Blue Ridge Realty & Investments, an independently owned firm with five offices across the High Country, including Boone, Blowing Rock, Banner Elk, Linville, and West Jefferson. He is also a Managing Broker/Owner of Boone High Country Rentals and Blue Ridge Professional Property Services, overseeing full-service long-term property management. Todd helps lead combined sales and management operations with more than 60 agents and 30 employees. Licensed in real estate since 2004, and combined with his hospitality background, Todd brings more than 30 years of business experience to his clients.
Licensed in both North Carolina and Tennessee, Todd is an active leader in the High Country Association of REALTORS®, serving as President-Elect for 2026 and previously as an Association Director. His leadership roles include service on the Board of Directors, Professional Standards Committee, Executive Search Selection Committee, and the NC REALTORS® Property Management Division. He also serves on the Board of Directors for the Blowing Rock Chamber of Commerce and has held prior roles with the Watauga County Board of Adjustment and Blue Ridge Conservancy. Todd holds the GRI, CRS, and Green REALTOR® designations.
With a proven record of success, Todd provides exceptional service and integrity to buyers, sellers, investors, and developers. His expertise includes luxury properties, primary and vacation homes, investment opportunities, and commercial real estate, with a strong focus on multi-family, new construction, and development projects.
A second-generation REALTOR® with deep roots in Boone, Blowing Rock, Valle Crucis, and Banner Elk, Todd offers unmatched insight into luxury homes and private gated communities. His family’s long-standing involvement in premier developments such as Yonahlossee Resort (since 1987) and Sunalei Preserve (since 2004) provides a rare, firsthand perspective on the region’s growth. This experience includes working with county planners, site design, infrastructure and road development, and creating long-term value in high-end properties.
Todd’s background extends beyond residential real estate to include commercial development, with experience in restaurants and multi-family mixed-use projects. This broad perspective allows him to guide clients through complex transactions with clarity, strategy, and confidence.
An award-winning professional, Todd has been recognized as People’s Choice Best Real Estate Agent in the High Country. Blue Ridge Realty & Investments and Boone High Country Rentals have also earned honors including Best of the Best for multiple years, Large Business of the Year, and Commercial Renovation of the Year. Giving back is a core value, with ongoing support of numerous local nonprofits and community organizations.
Prior to real estate, Todd earned a degree in Hospitality Management and Business and spent a decade in senior sales leadership roles with Hyatt and Hilton Hotels, including Director of Sales at the New York Hilton Midtown. He is a recipient of the Hilton President’s Award for Excellence and is proud to be an Eagle Scout.
Todd lives in Valle Crucis with his wife, Tuesdae, their two children, and their animals. Outside of work, he enjoys supporting his children academically and in their athletic pursuits, including involvement with the Watauga Swim Team, Appalachian Downhill Ski Race Team, and Watauga High School Soccer Team. As a family, they enjoy outdoor activities, restoring homes and cars, traveling, and actively supporting the local community.